Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers simultaneously place bids on ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their message is displayed to a relevant a

Banner ads are a common form of online advertising that appear on webpages. They come in a range of dimensions, from small, rectangular shapes to larger, noticeable formats. Banner ads can be static, and they often feature graphics along with text. Their primary purpose is to capture user viewership and drive leads to a specific landing page. E

Interstitial ads showcase themselves between content on a webpage, grabbing user focus. They provide a potent way to engage your target market, driving traffic. By strategically inserting interstitial ads, you can substantially boost your campaign's impact. Craft compelling ad content that capture user curiosity. Reach your perfect audience to ma

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to identify malicious actors who exploit systems for financial gain. A side-by-side evaluation of legitimate traffic versus fraudulent activity can be invaluable in und